01
Strategy & Transformation
Turn a belief about the future into an operating plan for the next 18 months.
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A multi-disciplinary advisory for founders and growth-stage companies
Build the thing that hasn't been built.
0to1 is an advisory for founders and growth-stage companies who would rather solve a specific problem than follow a general playbook.
We work at the moments that decide a company: the first product, the first hundred people, the first real capital, and the first time the operating model breaks under its own growth.
What we believe
Start from the specific. End with a decision the client can execute.
Most advisory is generic because most companies are not.
The playbooks that work inside established industries do not work at the edge of one. A firm building a new category does not need a benchmark. It needs a thesis.
A founder hiring her first hundred people does not need a template. She needs judgement. A company raising growth capital does not need a deck consultant. It needs a counterparty who understands what the capital is for.
We start every engagement from the specific. We end it with a decision the client can execute.
What we do
Six practices, one partnership.
One firm, shared method, shared standard, shared bench.
A client rarely needs one practice in isolation. A serious engagement usually draws on three or four, coordinated by one partner who owns the outcome.
02
People & Organisation
Build the leadership, culture, and structure that can carry the plan.
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Governance & Risk
Design the board, controls, and decision rights a serious company needs.
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Growth & Go-to-Market
Find the market that will actually pay, and build the commercial engine to reach it.
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Capital & Deals
Raise, structure, and execute the transactions that compound the business.
Read the practice →06
Multifamily Office Services
Translate founder success into enduring family capital, governance, and succession.
Read the practice →Who we work with
Selective on both sides.
We take on work we believe we can move, with principals we believe we can partner with.
01
Founders
From zero to product-market fit
02
Operators
From one to ten, scaling the company
03
Boards & owners
Navigating inflection, governance, and consequence
04
Family principals
When wealth outgrows the structure that created it
How we work
One partner, one outcome.
Every engagement is led by a partner who is personally accountable for the outcome. We do not staff out the thinking. We do not sell time by the hour. We sell outcomes the client can name.
Principle 01
The specific over the general.
Our deliverables are written for your company and the decision you need to make.
Principle 02
Decisions, not decks.
A finished engagement is a set of decisions the client has already begun to execute.
Principle 03
Discretion by default.
The companies we work with are often still being built. The work stays confidential.
Sectors
Generalists in method. Specialists where the bench has real depth.
We work where our partners have built, led, or advised at scale. We decline mandates where the learning curve would cost the client time they cannot spare.
- Technology & software
- Financial services
- Energy & resources
- Real estate & the built environment
- Media, sports & consumer brands
- Industrial & mobility
- Professional services
Geographic focus
- Belgrade - Brussels axis
- South-East Europe: Sarajevo, Banja Luka, Podgorica
- European Union, United Kingdom, and Switzerland
- Business throughout the United States, the Middle East, and Asia
Leadership
A partnership, not a pyramid.
The partners do the work. The four people below are the ones who will sit across from you.
01 / Partner
Milana Srećkov
Managing Partner
02 / Advisor
Anne MacGregor
Senior Advisor, European Affairs - non-executive
03 / Partner
Nataša Mitrović
Partner, People & Organization
04 / Advisor
Bogdan Gecić
Founding Advisor - non-executive
Insights
0to1 publishes rarely and with intent.
When we write, it is because the same question has come up often enough in private conversations that the answer is worth putting in public.
Founders
The only two moments that matter.
On 0-to-1 and 1-to-n, and why most advice addresses neither.
Boards
Why most governance is decorative.
Boards that govern and boards that merely attend are not the same thing.
Operators
The first hundred hires.
What happens when the next hundred people either compound the company or dissolve it.
Markets
Founder liquidity without founder exit.
Secondary, continuation, and structures that let a founder stay without going broke.
Proof, quietly
Our partners have built, scaled, governed, and advised some of the most ambitious companies and platforms in Europe. We will not list them here. We will show you in the first meeting.
Request a partner conversationContact
Start with a specific problem.
If you are a founder, a CEO, a board chair, a principal, or a family principal and you can describe the question in two paragraphs, a partner will read it personally and reply within 72 hours.
Write directly to hello@0to1.global.
We are not using contact forms right now. The cleanest path is still the right one: send the note directly, with the problem, the company, and the context that matters.
- Your name, role, company, and country.
- The specific question you want us to answer.
- How you heard about the firm, if that context is useful.