0to1. | What we do

What we do

Six practices, one partnership.

We run six practices out of one partnership. A client rarely needs one. A serious engagement will draw on three or four, coordinated by a single partner who owns the outcome.

Method

Start from the specific. End with a decision the client can execute.

Accountability

One partner signs the work, attends the board, and answers the phone at 22:00.

Commercial

Fixed-scope sprints or long-term retainers. Never time by the hour.

Strategy & Transformation

A strategy is a specific claim about the future. A transformation is what you do when reality disagrees.

We help founders and leadership teams convert a belief about a market, a technology, a customer, or a window into an operating plan a company can execute and a board can back.

What we do

Strategy formation, market thesis, competitive analysis, and positioning.
A written plan that includes what the company will not do.
Transformation design, target operating model, and transition architecture.
Reorganisation that preserves what works and rebuilds what does not.
Quarterly and annual strategic reviews for boards, owners, and founders.

How we differ
We refuse vague frameworks. Every deliverable is a decision. Every decision has an owner, a date, and a metric.

People & Organisation

A company does what its people can do. A company becomes what its structure rewards.

Growth breaks the organisation that produced it. We design the next one, staff it, and install the leadership operating rhythm that keeps it honest.

What we do

Leadership and executive search for CEO, CFO, COO, CHRO, and Chief of Staff roles.
Organisational design: structure, reporting lines, spans, layers, and decision rights.
Compensation architecture across cash, equity, and long-term incentives.
Culture and values articulation grounded in real behaviour, not posters.
Performance, succession, and high-potential talent systems.
HR function build-out from a single generalist to a team that can scale.

How we differ
People & Organisation is an external advisory practice here, not an internal function dressed up as one. The partner who leads it has built the function at scale.

Governance & Risk

Governance is the operating system for serious capital. Risk is what you discover when it is already happening.

We design the board, controls, and decision architecture a company needs before it needs them.

What we do

Board design, committees, information flow, and operating rhythm.
Corporate governance frameworks for private companies and family businesses.
Enterprise risk management, appetite setting, monitoring, and escalation.
Compliance architecture across sanctions, ABC, KYC/AML, data, and sector regulation.
Crisis and resilience planning for events that do not fit the plan.
Internal audit and controls design for companies outgrowing trust-based systems.

How we differ
We have advised boards, owners, and regulators from the other side of the table. We know which controls are real and which are decorative.

Growth & Go-to-Market

A market is not a TAM slide. A market is the set of customers who will actually pay.

We help companies find that set, reach it, and build the commercial architecture that compounds.

What we do

Commercial strategy, segmentation, pricing, and value proposition design.
Go-to-market design across sales model, marketing engine, and partner ecosystem.
Sales operating system: pipeline, forecast, comp plan, and management cadence.
Marketing and brand strategy, category definition, positioning, and narrative.
Internationalisation and new-market entry for shifting centres of gravity.
Customer and pricing analytics built on the company's own data.

How we differ
We will not deliver a marketing plan a client cannot execute. The work ends when the first hire is made, the first campaign ships, and the pipeline starts moving.

Capital & Deals

Capital is not a line item. Capital is the decision about what the company is for.

We advise founders, owners, and boards on the transactions that compound or extinguish a business.

What we do

Capital strategy: how much, at what cost, for what purpose, under what structure.
Fundraising advisory across seed, growth, strategic, financial, and family capital.
M&A advisory on buy-side and sell-side process, valuation support, and negotiation.
Joint ventures and strategic partnerships covering structure, governance, and economics.
Secondary and liquidity work for founders, employees, and continuation structures.
Transaction readiness in the twelve months before a serious deal.

How we differ
We work alongside the company's bankers and lawyers, not against them. Our role is founder-side strategic counsel: accountable to the principal, not the process.

Multifamily Office Services

Founder success creates a second company: the family's capital. Most founders are running it accidentally.

Our multifamily office practice builds the governance, investment architecture, and succession design that turn a liquidity event into an enduring platform.

What we do

Family office design and implementation for single- and multi-family structures.
Wealth structuring with the client's chosen legal and tax advisers.
Investment strategy, manager selection, direct-investment thesis, and allocation.
Private markets and direct deals, from access and diligence to monitoring.
Succession and generational design, including governance for the transition.
Family CFO support across reporting, liquidity, treasury, and controls.

How we differ
We start from the family, not from the portfolio. The money is instrumental. The principals, the values, and the succession are the point.

A partner conversation

If the problem is specific, so is our reply.

Describe the question in two paragraphs. A partner will read it personally and reply within 72 hours.

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