Founders
Letters for people building from zero.
Notes for founders making the first decisions that determine the company's shape.
Insights
Published rarely and with intent.
When we write, it is because the question keeps coming back.
0to1 publishes rarely. When a question has come up often enough in private conversations with founders, operators, boards, and principals, we put the answer in public.
Operators
How zero becomes a company.
Essays on scaling leadership, structure, cadence, and accountability.
Boards
Governance that actually governs.
On capital, board design, risk, and the operating rhythm of serious companies.
Markets
Structural shifts, not chatter.
Our view on the forces clients are navigating in real time.
Planned first essays
Four essays, in preparation.
The shell comes first because the questions are already live, even if the essays are not yet published.
Founders
The only two moments that matter.
On 0-to-1 and 1-to-n, and why most advice addresses neither.
Boards
Why most governance is decorative.
Boards that govern and boards that merely attend are separated by very little, until they are not.
Operators
The first hundred hires.
What happens when the next hundred people either compound the first twenty or dissolve them.
Markets
Founder liquidity without founder exit.
Secondary, continuation, and the structures that let a founder stay without going broke.
Direct distribution
When we publish, we send it directly.
There is no form here because we are not pretending to have a live subscription system. If you want the first essays when they are ready, email the firm and say so.
Ask to be included.
A short note to the firm is enough. We will know what you mean, and it keeps the CTA honest while there is no working subscription product behind it.